Today’s selection is…
A selection of creative packaging with some very good and very innovative ideas. I have found out that just before going on vacation, rather than write yet another piece about the future of marketing or innovation, we would take some time off as and start browsing the Web a bit in search for ideas. That’s how I came across this photo mag list of ““. Here are some other musings taken from my reading of that very good list of creative ideas:
- innovation is not only in the product: one can have a very trivial product like butter (photo) for instance and using innovative packaging change the; in essence, the same recipe could be applied to high-tech as well. You can very well take an ordinary online service and turn it into a superior customer experience through the way that it is packaged. Let’s take an example with the now defunct These guys were offering superior user experience through their innovative way of opening an account: with Posterous, you didn’t need to open an account at all. All you needed to do was to type a new (or send an email to a Posterous email address), and that would generate your account by default. You were then led to linking that account to an existing social media account and hey presto! you had bypassed the signup process entirely,
- Some of these ideas are very innovative but also very unpractical: One of the lessons I derived from the reading of that piece, is that sometimes innovation can defeat is its own object. If we take this salami CD thing, I’m probably very thick but I still haven’t figured out whether it was a CD with a salami shape, or a piece of salami shaped like a CD. Okay, I must be lacking a sense of humour completely,
- In some cases (Kleenex boxes) they have even managed to turn the product into a whole experience which makes you feel like collecting even the most trivial products like tissues. If you collect all the boxes then you will be able to rebuild the entire fruit. I found that extremely inventive and clever.