What makes some organizations or leaders so successful? According to Simon Sinek, an expert in strategic communication and leadership, it is an attitude. It depends mostly on their passion and the way they transmit it.
The imperative for companies to extend their thinking beyond social media into social business is gaining traction. The road from social media to social business is potentially long and arduous. Once the benefits of social business become clear, questions abound: What does social business mean to us specifically? Where exactly do we want to go? Where are we now?
The last six months of my cubicle career were made miserable by a CRM program. It was likely one of the most aggravating experiences of my life.
Human nature evolves at a glacial pace but we still want a constant stream of new technology that adds value. Marketers must adapt to change while recognising some needs stay the same, says OpenJaw Technologies’ CMO.
Content marketing: it’s on everyone’s agenda, but it’s rarely done right.
Still dealing with the damage to consumer confidence after the crisis of 2008 and the new opportunities being seized by FinTech businesses the big banks are caught in a perfect storm.
Those that think services enhanced by artificial intelligence are just a thing of the far future could not be more wrong—the banking of the future can even be realised with the technologies available today.
Interactive business storytelling and the new digital era of User-generated content marketing.
When a news story breaks – whether it’s a recent shooting at a local movie theater or the latest updates on the U.S.-Iran nuclear deal – information is now frequently processed via social media first. This happens before the 7 or 8 pm headline newscast and often takes the form of a hashtag or quick […]
The media landscape has changed irrevocably since the world went digital and mobile.