Rebranding, fraud and legislation as reasons for closing online casinos
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Rebranding
Rebranding is a complete change of a company’s “image”. In recent years, businesses have increasingly resorted to this procedure to attract new customers, improve their services, and change the audience’s perception of them. Owners change not only the design and list of games, but may change the name of the site, the range of services, bonuses and promotions. This is not always due to a desire to change the service, sometimes rebranding leads to a change of management. It is worth noting that sometimes the reasons for rebranding are not so rosy. Sometimes the operator seeks to change its site to avoid the consequences of fraud – the owner will try to “cover their tracks” by changing the name of the institution and its design. Management should explain to users the reasons for such a decision, so players can contact the support service or try to find information about the operator in search services on their own. It is better to know who you have to deal with.
Fraud
Fraudulent activity is a common reason for closing a gambling establishment. Of course, today the percentage of casino fraudsters is much lower than it was about ten years ago. Special authorities are trying to monitor the rights of users, and regulators are much stricter in issuing documentation to services to allow activities. Moreover, in some countries, the government regulates online casinos on its own.
Many professionals, who have been earning in gambling establishments for many years, help newcomers not to get caught in the “bait” of fraudsters. On the Internet, you can find a lot of information about the operator’s activities, players’ reviews, real stories of users. Due to the activity of players, fraudulent institutions do not exist for a long time – they are quickly found, which leads to bankruptcy. Having learned about such a situation, many users begin to wonder, how to identify cheaters among honest platforms? There are several factors that the user should pay attention to.
- License. The regulator’s website should have an official license for authorization of the operator’s activities. If it is not there, then the institution is cheating players.
- Pirate games. Fake software is always a scam.
- Certificates of auditors. To show their reliability, some portals ask experts to check their service. After this, an official certificate is issued. If there is no such document, it makes sense to think about the honesty of the owner.
- Negative reviews. The opinions of other players can tell a lot about the service.
- Unprofitable casino bonuses. Do not buy into too tempting promotions.
- Support service. Representatives of the support team should always be ready to help the user. It is worth paying attention to the behavior of employees, their friendliness and manner of communication.
- The user agreement. Do not be lazy, it is better to read the rules at once, than to try to get your money back later.
The law
Laws can change very often, and many governments are now paying close attention to gambling establishments. As a result, a change in the law may cause a casino in a certain region to have to stop operations. However, the operation of the establishment can be continued as usual in another country – you can find out such details from the communities of users and players.
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