I have been involved in community management from day one and I can pride myself on training a great number of Community Managers from the very early days of social media, that is to say when it wasn’t even called that –  way. CMAD (Aka Community Management Appreciation Day) is probably an ideal opportunity for us to dwell on the very denomination of “Community Management”, the significance of the word “community” and how one nurtures such a community in a commercial environment. On CMAD, which is due to take place on January 26 at 09:00 am GMT (10:00 am CET), I will facilitate a roundtable dedicated to that topic and I will invite various European experts to join me in a one-hour session on Google hangouts. Make sure you are part of this.

Most brands have no communities

Most of the clients we work with at Visionary Marketing start from a blank sheet. It’s not that they are any weaker than other brands, on the contrary; it is the nature of their business that dictates the way that they have to tackle this issue of “communities”. Like it or not, most brands have no communities.