The 6th Webit congress will take place in Istanbul on Oct 1-2, 2014. The congress launched an initiative which I found very interesting from a viral marketing point of view and I wished to tip my hat to them as well as make a bit of publicity for my application. After all, one should never leave such matters to others. The Webit congress organisers have indeed asked potential speakers to apply online and let their networks vote for them. Those with most votes will be invited to speak at the congress. Very shrewd indeed as most of these applicants are influencers who tend to share their applications with their numerous contact lists on the various social media platforms they are working with. There are a few bugs on the mobile version of the application and the service seems to be going in a loop I was told. The various desktop browser versions are more reliable. I found the idea so good that I couldn’t resist the urge to invite my readers to vote for me, if they so wish. Let them be thanked in anticipation for their kind help.

6th Webit Congress in Istanbul – October 1-2, 2014

My presentation title : 10 key success factors for successful digital content strategies

GWC event: Digital Marketing & Innovation Conference

Event stream: Content Strategy and Marketing (Brand Social Strategies Stream and Storytelling)

Descriptif anglais de ma présentation : What has changed in the past 18 years in the area of digital content strategies? Is content marketing becoming mainstream? If so, are enterprises handling it properly and what are the critical success factors for good implementations of digital content strategies in the field? Yann Gourvennec has devised online content marketing strategies since the mid 1990s. He will use his field experience and the work he is now carrying for his clients to shed light on that question and to provide straightforward, easy to implement tips and tricks for businesses wanting to succeed online even when their budgets are very tight.

Personal bio: Yann Gourvennec has a long-standing experience in marketing, information systems and Web marketing. He created visionarymarketing.com in 1996 and since then, he has practiced Web strategy, e-business and Web communications in the field. He has been a member of socialmedia.org from 2008 till 2013 and he co-founded Media Aces, the French Association for enterprises and social media. He is a lecturer, a keynote speaker, an author and blogger. His upcoming book Mastering Digital Marketing Like A Boss will be published soon. In early 2014, he went from intrapreneur to entrepreneur when he founded his digital marketing agency Visionary Marketing, in partnership with Effiliation.